What does a web search evaluator do?
The basic job function of a web search evaluator is to check the relevance of SERP’s, known as Search Engine Result Pages. You will be given specific keywords to search for and the you will analyze the results for relevance. As an example; The keyword you are given is Sara Lee (baked goods and food) and you then search google. After looking at the SERP’s you would rate each result on a scale of 1-10 with 1 being the least relevant.
If the first result was a company that sells Sara Lee T shirts and the second result was the Sara Lee home page for the company. The most relevant result would be the Sara Lee company homepage and should be ranking number one so you would assign it a 10 and the T shirt company may be ranked with a value of 3. This is just an example to help explain the job, you will receive more direction and training from the company you work for.